Northwest Passage website and social media project

Northwest Passage is a website and social media project dedicated to chronicling the 1990s Seattle-”grunge” phenomenon. It started as a hobby project but has become the biggest website on the subject on the internet. I utilized my entire arsenal of skills to put this project together, as I am fully responsible for the site’s design, development, content strategy, social media and research, as well as the majority of the page’s content.

More details: Northwest Passage

ASUF Commerce Cloud implementation

Over a multi-year period, the ASU Foundation did a complete reinvention of the systems that the organization uses to track ASU donors, supporters, and gifts. A major aspect of this project was the transition to a new online giving platform. Not content with the online giving options available, our team decided to use Salesforce Commerce Cloud to power our online giving system -- in turn, becoming the first university to use this ecommerce platform to collect online donations and give our donors the best user experience possible.

More details: ASUF Commerce Cloud implementation

Sun Devil Giving Day social media campaign

Sun Devil Giving Day is Arizona State University’s university-wide day of giving that takes place every March. It aims to celebrate the role of philanthropy to the university and encourage giving. As the manager of online communication, I was responsible for utilizing the ASU Foundation social media accounts and email channels to inform our audiences of the event, encourage donations and acknowledge donors. These efforts helped the university have its most successful Sun Devil Giving Day ever in 2015 and then surpassed it in 2016.

More details: Sun Devil Giving Day

ASU Foundation website redesign

ASU Foundation was moving its website to a new content management system, providing the perfect opportunity to do a complete refresh of the website from both a content and design perspective. As the lead on this project, I completed extensive research and reimagined not only the site's look and feel but the site's structure, navigation and content strategy to ensure it met the organization's goals. The final product was a slimmer, smarter, mobile-friendly website that focused on philanthropy, the main purpose of the website.

More details: ASU Foundation website

Pulte Group national email templates

As the email marketing coordinator of the largest market of one of the nation's largest homebuilders, I coded and deployed hundreds of email marketing campaigns. In an effort to standardize the email design and adhere to brand standards, the company decided to create standard email templates for use on all email campaigns. Because of my design and coding acumen, I was selected to design and code these templates that would be used for all email marketing campaigns nationwide. All email campaigns in a three-year period for all three Pulte brands (Pulte Homes, Del Webb and DiVosta Homes) were created using the templates I designed and coded in Salesforce Marketing Cloud.

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May 2023–present

Marketing Cloud Specialist

WillScot Mobile Mini Phoenix, Arizona

• Administrator for the Salesforce Marketing Cloud instance of North America's largest modular space and portable storage provider
• Function as institutional expert on SFMC platform, Marketing Cloud Connect and email marketing
• Lead on email marketing campaigns, journeys and audience segmentation using SQL

July 2016–May 2023

Engagement systems analyst

Arizona State University Enterprise Partners Tempe, Arizona

• Administrator for Salesforce CRM as well as Commerce Cloud, Marketing Cloud and various event registration platforms, including Fonteva Events and Eventbrite
• Helped successfully transition organization's online donor database from a series of outdated systems to an all-encompassing system built on Salesforce
• Managed the first university online giving platform built on Salesforce Commerce Cloud
• Led effort to introduce Salesforce Marketing Cloud Journey Builder to fundraising efforts

July 2014–June 2016

Web developer/manager of online communication

Arizona State University Foundation Tempe, Arizona

• Developed and executed social media strategies for organization's Twitter and Facebook accounts
• Designed brand-new responsive email templates for all units and managed all email campaigns
• Coordinated and executed social media and email marketing efforts for single-day giving campaigns that raised over $4.0MM from 2,548 donors in 2016 and $1.48MM from 1,766 donors in 2015.

July 2010–July 2014

Web designer/developer

Arizona State University Foundation Tempe, Arizona

• Led total revamp of entire organization's web prescence, including a new asufoundation.org website
• Conducted research and developed new content strategy/site architecture for websites
• Led re-design and planned content strategy for asufoundation.org and subsidiary websites
• Built organization's first Sharepoint-based Intranet

April 2006–July 2010

Email marketing and web coordinator

Pulte Homes Surprise, Arizona

• Coded and deployed hundreds of email marketing campaigns for Pulte Homes, Del Webb and DiVosta Homes brands
• Worked directly with regional sales and marketing teams to manage campaigns, analyze effectiveness of email campaigns and suggest future marketing strategies
• Managed highest volume of email marketing campaigns on team
• Designed and coded email marketing templates for usage in all Pulte Homes, Del Webb and DiVosta homes email campaigns nationwide

Other projects

• Created the Northwest Passage website, the most comprehensive website on the "grunge" music scene of the '90s. Designed, developed content and social media strategy, gathered information through interviews and research, and wrote majority of articles and online content.
• Worked on various projects, including web design, social media and blogging.

Arizona State University August 2000–May 2005

Bachelor of Arts, Journalism/Mass Communication

Bachelor of Arts, Political Science

Minor, Communication

Certificate, Technical Communication (2012)

Earned degrees in Journalism/Mass Communication from the Walter Cronkite School of Journalism and Political Science from the College of Liberal Arts and Sciences, as well as a minor in Communication. Later completed a post-graduate certificate in Technical Communication.